An adoption and pet-matching platform
A searchable home for adoptable pets across many shelters and rescues, with matching quizzes that pair families with the right animal by lifestyle, home size and energy level.
HOW IT EARNSFeatured listings and software subscriptions for shelters, sponsorships from pet brands, and a welcome kit sold with every adoption.
A rescue network or foundation
A nonprofit brand that unites local rescues, fosters and volunteers under one trusted name, with adoption days and community events.
HOW IT EARNSDonations, monthly giving, corporate partners and event sponsorships.
“Gotcha day” shop
Starter kits, beds, personalized tags and keepsakes for families bringing a new pet home.
HOW IT EARNSProduct sales and subscription boxes.
New-pet services
Training, vet-visit and insurance guidance for first-time owners in the weeks after adoption.
HOW IT EARNSPartner referrals, bookings and memberships.
Stories and community
Adoption stories, before-and-after photos, newsletters and social channels that people love to share.
HOW IT EARNSBrand sponsorships, affiliate links and advertising.